Many people within the media field may have heard of the term transmedia storytelling, but what is transmedia broadcasting?
To define transmedia broadcasting we must first explain the fundamentals of transmedia storytelling. Henry Jenkins, a key media theorist in the area of convergence, was the first to discuss this new method of storytelling. Jenkins describes transmedia storytelling as;
“a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story”.
Jenkins’ uses “The Matrix” as an example of transmedia storytelling. Using various media platforms including film, games, comics, animations, websites etc, to convey the story to the audience. Although each of these elements stands alone as a single narrative, each adds greater depth to the overall narrative.
Transmedia broadcasting is when an identical narrative is broadcast across multiple media platforms. For example the ABC (Australia) may broadcast a program on television, then allow the audience to view the program on iView, watch or download the program on ABC.net.au and on their portable media devices (iPhone). Although their are four different platforms for the audience to view the content, none of the platforms give further depth to the overall narrative of the program. Below I have drawn two illustration to further explain the difference between the two terms transmedia storytelling and transmedia broadcasting.
Transmedia Storytelling 101
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