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YouTube

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A fragmented streaming video market is good for everyone but the consumer

Streaming video platforms were meant to put choice back in the hands of the viewer. They’d be able to watch the content they wanted, when they wanted. But the growing fragmentation of the on-demand market threatens to leave consumers worse off. While Netflix and Amazon are among the biggest subscription video on demand (SVOD) players,… Keep Reading

Kate McCartney and Kate McLennan in The Katering Show (2015), which began as a short form web series. (Source: idmb)

With the rise of subscription and online TV, we need to rethink local content rules

The newly released Australian Bureau of Statistics (ABS) report on Film, Television and Digital Games 2015-16 offers fascinating insights into how our screen media landscape has changed over the past four years. A key factor has been the introduction of subscription video-on-demand services in early 2015. Indeed, the report notes that the income of subscription… Keep Reading

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Episode 4 – So you want to be a YouTuber and the state of play for streaming in the US

In this episode we discuss kids new aspirations to be a YouTuber, a new approach to sports broadcast production in Australia, social media and the need for original content, 360video coming to your TV, Netflix tells us how we view their content, whilst iFlix makes a grab for live sports. I also have a special guest… Keep Reading

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Is a quota the key to getting Netflix and co. to spend more on Australian content?

The European Commission has released a proposal that will require video streaming services, including Netflix, Amazon and Apple to meet at least a 20% quota of locally produced (ie European) works. This is part of a push to create a digital single market within the European Union. In Australia, around 10% of homes have Netflix… Keep Reading

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Video on Demand

YouTube Red is here, and it breaks the video-on-demand mould

YouTube this week launched its paid subscription service, YouTube Red, in Australia and New Zealand. These are the first two countries to gain access to the service outside of the United States. The introduction of a new major video-on-demand (VoD) service will now challenge many media corporations that may not have seen YouTube as a… Keep Reading

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