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YouTube

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Is a quota the key to getting Netflix and co. to spend more on Australian content?

The European Commission has released a proposal that will require video streaming services, including Netflix, Amazon and Apple to meet at least a 20% quota of locally produced (ie European) works. This is part of a push to create a digital single market within the European Union. In Australia, around 10% of homes have Netflix… Keep Reading

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Video on Demand

YouTube Red is here, and it breaks the video-on-demand mould

YouTube this week launched its paid subscription service, YouTube Red, in Australia and New Zealand. These are the first two countries to gain access to the service outside of the United States. The introduction of a new major video-on-demand (VoD) service will now challenge many media corporations that may not have seen YouTube as a… Keep Reading

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The battle for audiences as free-TV viewing continues its decline

It’s not been a good year so far for Australia’s traditional television industry with reports that prime-time audiences are down almost 5% amid competition from internet streaming services. But the decline in the number of Australians watching traditional television has not just occurred since the introduction last year of online streaming services such as Netflix.… Keep Reading

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