Tag archive

media convergence

Television eyeglasses in 1963. james vaughn

Noisivision, radiospects, tellser … what, indeed, is television?

This article was originally published on The Conversation. Read the original article. By Marc C-Scott, Victoria University Television is a major part of Australians’ daily lives: 99.7% of Australians homes have a television and, on average, Australians view 93 hours of television per month. But as audiences move online to watch television content, through catch-up… Keep Reading

latest_post_what_is_TM

What is Transmedia Broadcasting?

Many people within the media field may have heard of the term transmedia storytelling, but what is transmedia broadcasting? To define transmedia broadcasting we must first explain the fundamentals of transmedia storytelling. Henry Jenkins, a key media theorist in the area of convergence, was the first to discuss this new method of storytelling. Jenkins describes… Keep Reading

Go to Top