Many people within the media field may have heard of the term transmedia storytelling, but
There is no doubt that ABC are the Australian leaders for broadcasting their content across alternative platforms. They currently broadcast on two digital channels (ABC1 and ABC 2), along with iView an online platform, accompanied by their media rich website. ABC now have further placed their mark as being the leaders in transmedia broadcasting with the introduction of ABC Mobile (http://m.abc.net.au/).
This will allow a phone that has internet to access the ABC Mobile site. ABC has designed dedicated applications for the iPhone and Andriod. Both of which are free downloads, with the iPhone application in the top 5 of the “Top Free Apps” section on the iTunes Store.
