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Ratings

The battle for audiences as free-TV viewing continues its decline

It’s not been a good year so far for Australia’s traditional television industry with reports that prime-time audiences are down almost 5% amid competition from internet streaming services. But the decline in the number of Australians watching traditional television has not just occurred since the introduction last year of online streaming services such as Netflix.… Keep Reading

Television is changing, and viewer metrics need to change with it

The opening months of this year saw the first rumblings of a seismic shift in the Australian television market, with the introduction of three video-on-demand (VoD) subscription services: Stan; Presto; and Netflix. This is set to make 2015 a tipping point for television in Australia. Yet it’s difficult to gauge the impact these services will… Keep Reading

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