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TV shifts from hero to zero, but even Netflix can’t kill pirating

Analyst firm UBS this week placed a halt on any growth by the Australian television networks in 2016. Instead of the previous forecast 2% growth, UBS is now predicting zero growth in the TV market. The long-term projection was also adjusted to 0.5%, down from a previous analyses which projected 2% growth. As predicted, the… Keep Reading

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Television is changing, and viewer metrics need to change with it

The opening months of this year saw the first rumblings of a seismic shift in the Australian television market, with the introduction of three video-on-demand (VoD) subscription services: Stan; Presto; and Netflix. This is set to make 2015 a tipping point for television in Australia. Yet it’s difficult to gauge the impact these services will… Keep Reading

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Netflix arrival will be a tipping point for TV in Australia

Marc C-Scott, Victoria University 2015 will be an eventful, and testing, year for television in Australia. It could be the year that we ask the fundamental question: what is television? A year where Australia rethinks its “free television” philosophy, that tests Australia’s technological infrastructure for its capability to shift toward a television culture encompassing the… Keep Reading

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