Ten have recently begun airing ads to promote their HD channel, which will be launched in December. The ad is done very well and showing the differences between standard definition and high definition in a way that everyone can understand. That fact that you will get 4 time the picture quality and instead of stereo sound you will now receive surround sound.
This is all good, but the major key factor they leave out is you need a HD TV and surround sound to benefit form these changes. Anyone with a standard television won’t benefit from this. The first step is for consumers to add a digital receiver to their current television so they can receive the digital signal.
Although I find the ad slightly misleading, I also applaud channel Ten for attempting to promote the HD channel and help to push consumers across to digital television. Who knows if more people cross over they might fix it so I can get a decent digital signal.
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