Ten will this week speak with OzTAM about providing separate rating information for its analogue and digital channels. It comes just after both Ten and Seven have announced they will begin digital multi-channel broadcast later this year.
Media buyers are still not ready to make the leap in purchasing air-time without the networks backing up their claims with rating information.
Ten are yet to release how advertising will be used on these new channels. Could we see a change from the old 30 sec ad?
With Ten signing with Foxtel and Seven announcing a TiVo deal, I would argue they need to look at smarter ways to use advertising. Both Foxtel IQ and Tivo allow the viewer to get past ads quiet easily, so a change is needed.
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Ten seeks separate ratings for digital TV
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