Shift to Online TV viewing

An article published in the San Francisco Gate reports the increase of people turning away from the tube to watch online content. The example of this is a college student who over hears other students talking about an episode about “World of Warcraft” of South Park. That night he watches the episode online.

Joe Laszlo, a senior analyst at Jupiter Research “found that 46 percent of males ages 18 to 24 with broadband access watched “online video heavily” and, as a result, spent less time watching television.”

I have always been for the move from “The Tube” to “The Net”. I do see there will be concerns of the TV studios of how can they tell people what’s available. The answer to this is quiet simple. It only take a few people to see an episode of a TV show. They tell a few friends, who tell a few friends.

Shows like “Jackass” began as emails send around. One problem with this format of broadcast, is there may not be a mass audience viewing as we see in traditional TV broadcast. Is this a bad thing for advertisers?

Related Articles:
That soft blue glow at night may not be a TV anymore ?Next generation of viewers is turning to computers to watch their favorite shows — shift is an open door to video-streaming industry
http://sfgate.com/cgi-bin/article.cgi?file=/c/a/2006/11/05/MNGMHM6I4L1.DTL

Episode 1008 of South Park
Make Love, Not Warcraft
http://www.dailymotion.com/video/xgrzm_sp-1008-make-love-not-warcraft

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