A article was published in the New York Times about DVR’s and the affect they have on our viewing behaviors. Mediamark Research presented this information, after interviewing 26,000 adults. The research found that people with a DVR watched less TV than those without.
This is a different outcome to research carried out by CBS. They completed a study, which argued that households with DVR’s watched 12 percent more hours of TV. The information from the CBS was presented to advertisers. It also “argued that that tendency counterbalanced the possibility that DVR users would skip past ads”. I’m not sure how they came up with that one. I would personally buy one for that exact reason. Advertisers need to get smart, I have said it before and so have so many others. The 30 second ad is dead!
Related Articles:
Does a DVR Boost Viewing Hours or Not?
http://www.nytimes.com/2006/07/31/technology/31drill.html?_r=1&oref=slogin
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