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Television is changing, and viewer metrics need to change with it

The opening months of this year saw the first rumblings of a seismic shift in the Australian television market, with the introduction of three video-on-demand (VoD) subscription services: Stan; Presto; and Netflix. This is set to make 2015 a tipping point for television in Australia. Yet it’s difficult to gauge the impact these services will… Keep Reading

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