Videoclix Brings a New Video Advertising Method to the Table

There have been many theories of how to incorporate advertising into online video content. Many people have been against adapting the traditional/old media’s 30-second ad for online content, myself included.
Other theories have been, having a watermark (currently used for many television stations logo), lower 3rd text and pre/post-roll. All of these approaches still having the intrusive approach of the 30-second TV spot.

Videoclix is a tool that will allow the viewer to have more control over the advertising. Using a method referred to as “Hypervideo”. It allows the viewer to click on particular objects within the video and gain further information. For example, you’re watching a James Bond film. You like the Rolex watch he is wearing, so you can click on the watch. A box appears to the side, giving you further information on the product, whilst the video continues to play. If you would like further information, click on the hyperlinks, which will open in a new browser window and pause the video.

From all the online video advertising methods that are currently being used, this is by far the best from a viewer’s point of view. It is less intrusive, incorporates the interactive and hyperlinking that the Internet is known for and allows the viewer to have control. Unfortunately many of these points could be a deterrent for advertisers using it. For an advertiser, traditionally it has been about eyeballs, control and that “In your face” approach.

The effectiveness of this method is yet to be determined. I look forward to seeing this product develop. Currently it is in Beta testing, but I’m sure it won’t be long before we see this product take off.

Related Articles:
Video Clix
http://www.videoclix.tv/

Babak Maghfourian, CEO of VideoClix
http://www.tvweek.com/talking-tv/dealmakers/2007/12/babak_maghfourian_ceo_of_video.php