Media Companies, 360 degree turn on YouTube

in General/International Television

After many broadcaster putting the pressure on YouTube to take down content from their stations. CBS has said that YouTube has played a part in it’s increase of ratings.

CBS signed a deal with YouTube about a month ago and since have uploaded over 300 videos with viewings of 29.2m in total. With 3 of their clips being in the top 25 most viewed. Dave Letterman viewers have also increased by 5% (200,000).

Is this evidence to other broadcasters that YouTube isn’t hurting them?
Will other broadcasters follow suit? Or will continue with the “See you in court” attitudes which we have seen recently?

Related Articles:
CBS hails YouTube ratings boost
http://news.bbc.co.uk/2/hi/entertainment/6177064.stm

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