Fuel Up Your TV Viewing

Will we get to a point where no matter where we turn media will be infront of us. A Michigan based company has been trialing small screens in the fuel pumps. This show news, weather, traffic reports and the usual advertising. Walt Disney’s, ABC network will sell ads and produce the content for the screens.… Keep Reading

Thank God Their Here

Well finally one of the broadcasters have looked at the web as an additional broadcast method. Less than 3 hours after the season finale of Ten’s “Thank god you’re here” aired, it was available for download for portable devices. I went to the site www.ten.com.au/thankgod and clicked on the link to download for my PSP.… Keep Reading

TV 2.0 – Proudly brought to you by Lost

During the episode an ad for The Hanson Foundation (a fake corporation) was played. The ad displayed a 1800 number and a website for the organisation (thehansofoundation.org). This fake corporation is part of a game called “The Lost Experience”. The callers and website viewers were given clues and hints outside the viewing of the program… Keep Reading


New Directon in oniline Advertising

A great worry for advertisers with the media heading online has been the death of the 30 sec ad. Pirelli, the Italian tyre maker has taken a step away from the 30sec ad producing there own 10 min short film. The film can be viewed online and the credit list is quiet impressive, including former… Keep Reading

Warner Brothers partner with BitTorrent

Well firstly let me congratulate Warner Brothers. Finally someone has embraced new technology rather then try to burry it and sue anyone using it. I was been revealed that Warner Brothers has teamed up with BitTorrent (The Company) to begin selling their shows and films via distribution online. There are rumors that the prices could… Keep Reading

Disney to offer TV shows online

Disney are offering their TV programs online. Programs included “Lost” and “Alias” and are available the day after the show has gone to air. The shows will have ads that can’t be skipped. It has been argued that Disney are doing this the gain interested for the videos which are already sold on the iTunes… Keep Reading

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