In a world where viewing habits are changing, advertisers are attempting to find a way to get their products in front of the consumers. DVRs have allowed the viewer to skip past the traditional 30 second ad. One way that advertisers have attempted to get their product in front of consumers is product placement, we… Keep Reading
I must first say that I was shocked by the information of this article. Young people don’t want TV content shown on their mobile. I then sat there for a while and thought about it. I don’t want TV content on my mobile either. I want something new, I don’t want to see South Park… Keep Reading
It seems that Australia’s commercial networks are up to their old tricks, to sue and think later. PBL (Channel Nine) will go head to head with Ice TV, a EPG (Electronic Program Guide) provider. The court case which is to take place in October this year, will make a large change to the EPG system… Keep Reading
Since the DVR was introduced, advertisers and networks have been attempting to find out the viewing patterns of households with these devices. TiVo, one of the original DVR companies has decided to attempt to answer the question of advertisers. They are starting a research department that will analyze the viewing patterns of 20,000 TiVo owners.… Keep Reading
The iTunes music store has arguable changed the way people legally download their music online. TV shows, music clips and animations are also available from selected countries, iTunes store. The question is – should we pay for something that we get on Free to Air TV? The popular PVR (Personal Video Recorder), TiVo has just… Keep Reading
So I finally downloaded the 320mb file for “Thank God Your Here”. I must say that it shocked me watching it. There were no ads, well that’s a bit of a lie. Nissan had a “This program proudly bought to you by” and the front and end of the program. I have one suggestion, maybe… Keep Reading